How to become a sensible shopper
Minimalism and capsule wardrobes are something you come across more and more often on the internet. I think it is inspiring and eye-opening, but so far I haven’t really changed my behaviours. Only recently I discovered the extent of my shopping behaviour and have since changed my habits.
Accept that you have a problem
The biggest problem for me was, that I didn’t really see the money I spent. Therefore, the first step should be to have a closer look on how much money you have actually spent in the past months on fashion. When I did this, it was disturbing. I bought so much stuff, even though I didn’t have the money to do so. I didn’t spend more than I have, but I definitely could have spent the money more sensible. That was probably a turning point in my life as a shopaholic. Since then, I felt bad about all my purchases and really questioned them. I also started a shopping ban, which you can read about here.
Easy steps to incorporate into your daily routine
By now, I have incorporated some simple steps into my life to reduce my fashion consumerism. Here are my 7 tips how you can change your shopping behaviour, too.
1. Unsubscribe from all fashion related newsletters. Asos, H&M, Zalando, … They all send you newsletters with the latest styles and sales and draw you to their online shops. Often you end up buying something you don’t really need or wanted in the first place. Without the newsletters you wouldn’t even know that there is a sale happening.
2. Delete shopping apps from your phone. I have experienced myself that if I’m bored I am likely to grab my phone to scroll through the apps of the shops. Then I discover all the dresses, skirts and jeans that I want but don’t need.
3. Avoid online shopping. From my own experience, I would say that I spend a lot more online than in a real store. The reason for this is probably that you are likely to order a lot more because you expect to return a lot of the stuff. Money that is disappearing online doesn’t hurt as much as cash you really see disappearing from your wallet.
4. Avoid going to the shops, or test yourself. Going shopping can be quite dangerous as you see all the new clothing pieces in store. But it can be a good way to test yourself. Look at the pieces and ask yourself: Do I need this? Do I even want this? Another phrase that I always keep in mind is: “If you don’t love it, don’t buy it.”
5. If you see something you want to buy, ask yourself if you need it and if you can see yourself wearing it still next year. Only if this applies you should be buying new things. The crucial purchase argument is often the price instead of the use value. Would you buy the piece if it wasn’t cheap or on sale?
6. If you still want to buy it, you shouldn’t buy it immediately. Sleep one or two nights over it and see if you can’t get it out of your head or if you forget it quickly.
7. Think in styles, not in pieces. Get an overview of what you have and what is missing in your wardrobe. I searched for styles on pinterest to see what I like and what I would like to dress like. Then I checked what was missing in my closet and looked online for these particular pieces. By only scrolling through the shops without looking for particular pieces you might end up buying things that are pretty, but you have no idea how to style them. Consequently, you will never wear them.
These are my 7 tips to change your fashion consumerism. I am still often tempted to buy new clothing and I often catch myself at saving jeans on my wish list – even though I have plenty of jeans. But I think I am on a good way to become a sensible shopper. I hope my seven steps can inspire you, too, to work on a healthier shopping behaviour (if you want to and don’t already have one).